Marketing & Sales
Rebuilding your business can be a daunting task. Where's the best place to start ? Knowing where you want the business to be in the future is a good first step. Since customers are the lifeblood of any business, understanding client levers and drivers can become the foundation for your business transformation. Aligning marketing and selling activities with your vision for the business can revitalize sales and turn year on year revenue declines into solid growth.
1. Market Segment Business Planning & STrategy Development
Applying the correct method to the madness. Identifying your position in each product family and market segment you serve, understanding the direction your heading in for each and developing the correct strategies to optimize your business.
1. Marketing Segment Business Planning & Strategy Development
2. Transitioning to a Consultative Model
What's your true value proposition ? How well do you know your client's business ? Their challenges and pain points ? Creating custom solutions based upon your understanding of your client's needs can be a significant differentiator for your sales team. We can provide you with tools to better understand and approach your clients on their terms.
3. Sales Team Development & Compensation Strategies
Markets change. Client's needs morph. New markets emerge and new technologies can disrupt what was. Selling continues to evolve. What worked well in the past doesn't necessarily translate into future success. Clients have less time. They don't want to travel, go to lunch or even take a call. How can you develop your sales team to compete in today's reality ? We can help through rep assessment and team development activities. Real life tools to drive custom solutions.
Sometimes, sales compensation rewards the wrong behaviors. We can help you create compensation plans that align with the goals of the business and help create and reward high performance.
4. Sales Team evaluation & performance tracking tools
Through no fault of your own, a large customer just decided to leave you for another competitor. Out of the blue. Churn has been outpacing new business development. Like most sales teams, your team most likely has a couple of hunters, a couple of farmers and a few that are perhaps just stuck in neutral. Developing and enhancing your sales team's performance has allot to do with clearly defined business targets, sales performance metrics, holding people accountable for making commitments and aligning compensation with the goals of the business. We know what works.
5. Strategies to Making a shift to new business
Hoping that your existing customers will order more this year ? Disappointed when they don't ? Developing new business can be a tricky proposition. We can help you identify new markets and new products/services that breath life into your business.
6. Key & Target Account Strategy Development
As a wise person once said, dance with the one who brought you. Knowing your key accounts well, understanding their business, their levers and drivers can create powerful relationships and incredible value. Understanding how to leverage key accounts and how to identify target accounts can help you drive consistent growth.
6. Key & Target Account Strategy Development